It's also doing a rainbow light display near the Stonewall Inn in New York City. Kind also says it's donating $50,000, along with an additional dollar for every "Pride" text it receives at a certain number, to a nonprofit to help homeless LGBTQ+ youth.
"So I think Kellogg's is helping to educate the general public, in addition to sending a pretty powerful message to trans youth that a beloved brand like Kellogg's is supporting and standing with them and accepting them for who they are." "This campaign is reaching parents that might otherwise not think about pronouns, or might not be experiencing media outlets that are reporting on pronouns in fair and accurate ways," he said.
The company is donating a portion of sales to GLAAD, and the cereal box also has a section that encourages people to write down their pronouns. And it's a huge missed opportunity," he said.įerraro said Kellogg's "Together With Pride" cereal is one powerful example of how a brand can help create change. "Otherwise, the Pride campaigns feel very empty to our community. He said he wished every brand participating in Pride promotions this year were also actively pushing for the Equality Act, and pushing for the Senate to move the act forward. "That's where brands can have immense power - is by using their influence in politics and stepping out and educating their stakeholders, whether it's employees, or consumers, or politicians, about anti-LGBTQ legislation and pro-LGBTQ legislation," Ferraro said.